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Why the Video for Lorde's "Royals" Is Awesome

Have you seen the music videos  for “Royals” by Lorde? On the surface, it seems counter-productive.



It lacks excitement, showing a constant stream of scenes centered around four teenage boys doing nothing particular. Lots of lulls also fill the video, and Lorde herself doesn't even appear that much beyond an opening and closing image and one scene during the bridge.


And it works. The music video for “Royals” is avant-garde and minimal, and successfully represents one mindset held by teenagers.